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While Focusing On Recruiting Top-performing Affiliates Into Your Affiliate Program Is Vitally Important To Boosting Your Profits To New Levels, This Does Not Mean You Should Not Care About Your Smaller Affiliates. Even One Extra Sale From A Small Affiliate Is One More Sale Than You Would Have Made On Your Own.
By Admin | February 14, 2009
Therefore, you should always respect and value highly all of your affiliates and the work that they do. You should never ignore any of your affiliates, even if they don’t provide as many sales as your more established and top-performing affiliates.
If there are specific affiliates who never earn enough to take home the bonus awards you give out to those who make the most sales during a certain time period, you could compensate for that by rewarding your affiliates with lower-valued gifts, such as gift cards or a smaller monetary amount. In fact, you could run two affiliate contests - one for the “big earners,” or top-performing affiliates, and one for the “smaller guys,” or your regular affiliates.
This way, everyone will have a realistic chance of earning a bonus. Of course, the bonuses for the regular affiliates should be smaller than the bonuses you provide to your super affiliates, but should still be substantial enough for them to try their hardest to produce the highest number of sales within that specific time period.
While this will cost extra money for you, you will also show that ALL of your affiliates matter and that you appreciate all of them, even those who aren’t super affiliates.
For more information on keeping your affiliates happy and productive, read “Managing Your Affiliates.”
http://managingyouraffiliates.com
Topics: Managing Your Affiliates |
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