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In Virtually Every Affiliate Program, There Are Those Affiliates Who Do Extremely Well And Have A Reputation For Doing Extremely Well Quite Consistently. This Type Of Affiliate Is Known As “super” Or “top-performing” Affiliates. There Are Then Those Affiliates Who Don’t Fare Quite As Well, But May Make A Few Sales Here And There. These Affiliates Are “regular” Affiliates.
By Admin | December 9, 2008
To help those super affiliates make the most profit (for both them and you), you should be willing to give as much information as you can to super affiliates about your new product as early as possible. If you have a prototype of that product or a “Beta” version of it, you should give those super affiliates access to that product so they can get a better idea of how the product works - this can help them greatly when it comes to promoting the product.
Though you don’t want to lose any affiliates from your affiliate sales force, you can least afford to lose the super affiliates, as they help to promote your product the most, and also bring in the most profit.
Therefore, if your super affiliates have a request or need assistance, you should be willing to give it to them. Do whatever you need to (within reason, of course) in order to keep those super affiliates, as it’s not always easy to find and recruit them into one’s affiliate program. And disgruntled super affiliates will likely spread the word about how problematic your affiliate program, which will hinder your efforts to increase the number of affiliates to your affiliate program is, and thereby, hinder your ability to increase your profits.
For more information on how and why you should keep your super affiliates happy and motivated, consult “Managing Your Affiliates.”
Tags: beta version,
http://managingyouraffiliates.com
Topics: Managing Your Affiliates |
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